The Everyday Designer # 16 — Kill the magic reveal

Are you doing 23 revisions and have annoying clients?

Does your design process leave your client confused and not satisfied?

When I was a young designer I struggled to deliver great results for my clients.

My designs were weak and I would always miss the mark.

I would get stuck in the revision loop.

I would read an email from a client, scared to get on a call and then went off designing without any direction.

I would come back with designs send a PDF over email and hope for the best.

The client would always come back with too much feedback and an unhappy reaction.

I found out there was a missing ingredient in my creative process.

When I started using it, it changed everything.

My clients would approve my designs in the first round!

The way I did it was:

I started doing brand discovery workshops with my clients.

STEPS

1. I have a 2-hour zoom call with the client and their team if they have one.
2. We go through the brand personality, target audience and business goals.
3. I take this workshop and summarize the key points and convert into a simple creative brief
4. I then use this brief to guide my stylescape / moodboard decisions
5. After this I being the logo design process after we agree on 1 styles cape direction 

This process has saved me time and energy and my clients always are wowed with the results I present now.

Gone are the days of doing 8 revisions on every brand project.

If you want a template built for you then you can get mine here: https://jeremymura.gumroad.com/l/discovery.

A little gift from Jeremy himself…

Jeremy is kindly offering $10 off to the first 25 people who use the code “EVERYDAY” at checkout for his Brand Discovery Workshop Deck.

👋 Alex here

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🌊 Currents

I love sharing what I’ve been up to lately and this is one way for me to let you in on what’s been happening in my life.

📕 Currently excited about: Codex — Aaron Aalto: Aaron is another internet friend who started quite the passion project(s) and I’m super stoked about his endeavour to digitally preserve books in the form of NTF collections that you can use Ethereum to gain access to, really cool initiative and hope it gains traction. (Now would be the time to get invested)

🎧 Currently listening: Still Life — Aaron Aalto: Another project from Aaron, talking about art and life. A very new project, so you can be along for another journey from inception!

🍭 Currently inspired: VV Checks Project: Jack Butcher of Visualize Value has decided “to capture the changing context of verification in the digital age and challenge the concept of ownership and authorship in the internet era.” Really lovely idea for a project, might want to get on it too!

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